Industries
Built for businesses that depend on being chosen
The methodology is industry-neutral. The prompt library is not — every benchmark is written in the language buyers in a specific category actually use.
This is one page rather than thirty. A dedicated industry page is only worth building when there is genuine expertise, methodology or published measurement behind it, and producing thin category pages to catch search traffic is exactly the practice this company exists to argue against.
So each industry below carries an honest label: where we are actively measuring, where an engagement is planned, and where the category is simply in scope for the DMV index.
Home services
High-consideration, locally bounded, and usually chosen from a shortlist of two or three names. When an AI assistant answers 'who should I call', a handful of businesses get the work and the rest are never considered.
Landscaping
Active measurementTree services
Active measurementHome improvement and remodeling
Active measurementRestoration
Active measurementRoofing
Index coverage planned
Healthcare and dental
Patients increasingly describe a problem and ask who to see. Accuracy matters more here than anywhere else: an AI that states the wrong location, the wrong specialism or the wrong insurance is actively costing appointments.
Orthodontics
Engagement plannedVeterinary
Engagement plannedDentistry
Index coverage plannedMedical practices
Index coverage planned
Professional services
Buyers ask for expertise before they ask for a firm. Recommendation visibility follows demonstrable specialism, which makes entity clarity and original expertise unusually decisive.
Law firms
Index coverage plannedReal estate
Index coverage plannedInsurance and final expense
Engagement planned
Personal brands and coaching
The business is a person, which breaks most local-SEO assumptions. Whether the methodology holds when the entity is an individual across two geographies is an open question we are actively testing.
Private sports coaching and recruiting
Engagement plannedConsultants and specialists
Index coverage planned
Consumer and hospitality
Short consideration cycles and heavy review influence. A useful test of how much reputation platforms drive AI recommendations compared with a business's own site.
Restaurants
Index coverage plannedSalons and beauty
Index coverage planned
What changes between industries
The score, the weights, the denominators and the testing shape are identical everywhere — that is what makes results comparable. Three things are built per category.
The prompt library
Written from how buyers in that category actually phrase a request — a homeowner asking about a dying oak does not use the words a facilities manager uses.
The competitor set
The businesses you genuinely lose work to, including national or franchise operations where they compete for the same answer.
The source landscape
Which directories, associations, review platforms and publications carry weight in that category. They differ enormously, and assuming otherwise wastes the whole engagement.
Not listed here?
The methodology applies to any business that customers choose between — which is most of them. If your category is not above, it means we have not built a prompt library for it yet, not that it cannot be measured. Tell us what you do and we will say honestly whether we are the right people for it.
Find out where you stand in your category
A baseline built from the questions buyers in your industry actually ask.