Privacy policy

What we collect

Only what you type into a form on this site. That means the baseline request and contact forms: your name, business name, business website, email address, optional phone number, industry, location, service area, services, competitors you name, and which AI platforms you flagged as a concern.

We do not ask for payment details anywhere on this website.

Why we collect it

To run and discuss the measurement you asked for, and to reply to you. The business details you provide are used to build the benchmark prompt library for your measurement — that is the whole purpose of asking for them.

What we do not do

• We do not sell your information.
• We do not share it with advertisers or data brokers.
• We do not use a client relationship to change a public ranking — see our conflicts policy.

Measurement data

AI responses recorded during a measurement are captured from public AI platforms using prompts about businesses. They are stored as evidence supporting the scores we publish or report. They contain no personal information about you beyond whatever an AI system already says publicly about your business.

Retention and removal

Enquiry records are kept while there is an active or prospective relationship, and removed on request. To have your enquiry deleted, email Contact us through the contact form and we will confirm when it has been done.

Contact

Questions about any of this go to Contact us through the contact form.