Service
AI Visibility Optimization
Improve the signals that affect how AI systems find, read and understand your company — then re-measure to see whether it worked.
The problem this addresses
Your website was built for people skimming a page, not for a system trying to establish what you do, where you do it and whether you are credible.
AI systems form recommendations from information they can retrieve and parse. If your services are described in images, your service area is implied rather than stated, or your pages disagree with your business profiles about your own name, a model has to guess — and guessing favours whichever competitor is unambiguous.
This work makes your business legible. Service and location structure, entity clarity, structured data that matches the visible page, internal linking that shows how your expertise fits together, and crawler access for the systems you want to be read by.
It is deliberately unglamorous and it is measured honestly: technical work raises your AI Readiness diagnostic immediately, and your Recommendation Score only if and when AI behaviour actually changes. Those are separate numbers for a reason.
What it includes
- Site and entity optimisation — consistent name, location, services and credentials
- Service page and location page structure
- Structured data that matches what the page actually says
- Crawlability and indexability review, including AI crawler access
- Content architecture and internal linking
- Authority signal development across the sources that matter in your category
What you receive
A prioritised work plan, the implemented changes, an AI Readiness diagnostic before and after, and the next benchmark run showing whether recommendation behaviour moved.
What this does not do
No one can control what a model outputs. This work improves the information ecosystem a model draws on. We will tell you when a change is expected to help and when it is a reasonable bet — and we will report a flat score as a flat score.
How this is measured
Every service sits inside the same measurement loop. Work is proposed from recorded evidence, and its effect is assessed by re-running the identical benchmark rather than by asserting that it must have helped.
Usually paired with
Entity Authority Optimization →
Make your business consistently understood across the web — one name, one location, one set of services, everywhere a system might look.
AI Content Strategy →
Content built from the questions buyers actually ask and the gaps the measurement actually found — not generic posts produced by the dozen.
Every engagement starts with a measurement
Tell us about your business and we will establish where you currently stand.